Posts with tag: "purple cow"

Seniors Unlocked Blog

Be The Red Apple
Tuesday, March 07, 2017
Be The Red Apple

I'm finally getting caught up from my speaking event at SYNC where I gave a keynote presentation on how to stand out and market to High School Seniors to over 500 eager to learn photographers. On my Birthday no less! It definitely was a thrilling event. In my presentation, one of the many things I spoke about was how to "Be the Red Apple." The Red Apple is my take on an excellent book, The Purple Cow by Seth Godin. The basic premise is to look around and do something different to stand out from the crowd to get noticed. While I was driving around the convention complex, I noticed the speed limit signs. Instead of 25, they were 23. This simple change in numbers made them stand ...