Who is your ideal client? How would you describe them? What's their persona? (Is it "per-sowna" or "per-sohna"?) What is your niche? (Is it "nitch" or "neesh"? We aren't expert linguists, that's for sure.) The guys chat about their ideal clients and ways that you can better identify who your ideal clients are, and how to attract them to your photography business. Along the way we drink a little, have some fun, and get off track a few times to discuss if underwear can be used as a mask, the perils of fishing in Texas, and why cheap Costco Chardonnay should be spelled with an "sh".

Informative and entertaining, grab your favorite beverage and press "play".  And don't forget to subscribe!