Discount Codes
In this section, you will find various discount codes that will benefit you when using them. I personally use all of these products or companies in my photography business. I never promote a product or company before testing and believing in what they have to offer.
Some companies give me a kickback or incentive when my codes are used, but not all of them do that. In fact, many companies offer incentive codes for everyone who signs up with them, not just influencers in the industry. When you sign up for some of these companies, you may be offered your own discount code to share.
I never promote a company just because they asked me to promote them. In fact, I've turned down companies because some didn't fit my business and I wouldn't feel right about promoting a product that I wouldn't use.
My point is that I love these companies. I want to share how great they are with you and save you some money in the process.

Evoto
Evoto is my go-to AI retouching software. It has saved me a lot of time and is very affordable. Simply drag sliders to fully retouch images, then sync it to your entire album, and voila, your retouching is done! Use the code: DanEvoto24 for 5% off.
- The coupon code is valid for first-time purchases or upgrades only on the following FOUR subscription plans:
- Starter Plan (800 credits/year)
- Basic Plan (1600 credits/year)
- Basic Plus Plan (3600 credits/year)
- Standard Plan (9000 credits/year)

MoLight
I use MoLights for my entire studio. Photographer Michael Mowbray is the guy behind MoLight and his customer service is outstanding. MoLights are Godox branded lights. They are easy to use, portable and so affordable. I love them! Powerful HSS and TTL that work with ease. Use DAN20 to save $20 on any order that is $399 or more. It may be used once per customer.

Rebooku
Rebooku has been a life saver for me. I outsource all my retouching which allows me to focus on things that are more profitable for my studio. I also outsource some album designs if I want a graphic look instead of a clean look. Use the code: Ref5zjz2AH6 to save 10% off your first order.

My Photo App
I've been making apps for my clients for several years using My Photo App. It is a great app building program and so easy to use. You can do so much with it including add forms to collect data, text alerts, tracking, adding videos and so much more. The owner is always adding new features to make it even better. This is a great little marketing tool that has made a huge impact on my studio.
Sign up for the 7-day free trial. When you are ready to subscribe, login to the builder and use the code danfrievalt in the coupon field on the license tab to get a 14 day free trial, instead of the usual 7 days, as well as a nice discount of between 10-20% off the first unlimited App subscription.

Session Survival Kit
Having a Session Survival Kit is essential because it enables you to be prepared for any situation. A well-stocked survival kit includes essential items such as a camera, lenses, memory cards, batteries, and lights. It also includes other important items such as snacks, a water bottle, changing tent, bug spray, a first-aid kit, etc. This ensures that you have everything you need to get through a long day of shooting, even in unexpected situations.
My Session Survival Kit will have you covered for anything that you face. Click the button below to access my Amazon Store to help you build your kit so you will always be prepared! While I do make a small commission if you purchase through my link, you do not get charged extra.

Animoto
Making slideshows has never been easier. I use Animoto to quickly make powerful, tear jerking slideshows for every client. I show these slideshows to open up my sales sessions. Talk about a powerful first impression! This gets the sales process rocking right off the bat!
Get a free month of Animoto. Click here to sign up.


Fundy
I use Fundy to design my clean, modern albums. I also use the Fundy Image brander for putting watermarking my images and Fundy Blog Creator for adding several images together for a blog post. I love how easy and fast Fundy makes everything for me.
Use the code FRIEVALT for 30% off Fundy Designer.

PhotoBiz
My Frievalt Photography website is done by PhotoBiz. What I love most about PhotoBiz is that you always get to speak with a real person from the time you first start using them and every step of the way after. They always are super helpful with any questions you may have. They also have helped me optimize my site to get better SEO which has been a huge bonus! All of the sites are customizable templates which is cool because if you want to change things up, all you have to do is click a new template and you are done! You can get started for no setup fee with this deal.

Plotagraph Pro
Plotagraph Pro is a cool software that allows you to easily animate your still photos. Use DJF10 to save 10%

Seniors Unlocked
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More great resources
Books:
The Purple Cow: Learn how to stand out and be noticed
Malcolm Gladwell: I've read all of his books, they are all great.
Outliers and The Tipping Point are my top two
Marketing to Gen Z: I must read for Senior Photographers
The 22 Immutable Laws of Branding - Al Ries , Laura Ries
Blinkist: Audible books in under 15 minutes
Podcasts:
Please subscribe and give us a 5-star rating :)
An irreverent and relevant chat about anything and everything professional photography related...and more! Loose, casual, and fun, your hosts Carl Caylor, Dan Frievalt, and Michael Mowbray tip back their favorite drinks and discuss photography. Insightful, sometimes intelligent, and always entertaining.
This Conversation is a podcast that's a bit different. Most of the time, the guests pick their own topics. I want to talk to people about the things they have to say. And you're invited to listen in. Jed
Software:
Grammar: Need help with spelling and grammar? I do! I use Grammarly, it helps but isn't perfect. If you may find typos in my work, feel free to let me know. They offer a free version and a paid version.
Slideshow and Marketing videos: I use Animoto to quickly and easily create slideshows for IPS and marketing.
Outsourcing:
Rebooku: I use Rebooku for all of my retouching. I also use them for some album design and image extraction
Fiverr: I use Fiverr for a lot of odd jobs. It is super inexpensive and I've gotten great results!