Seniors Unlocked Blog

Trending With High School Seniors
Friday, February 03, 2017
Color Harmony for Photography

Let’s face it, High School Senior photography is trendy. Each year a new group of 17-year-old kids filters through my door to get photos done by me. Each year I get one year older, but my client is always the same age. Think about that for a second…. Trends are one of the hardest things to stay on top of, but it’s also the number one thing I love most about the High School Senior Photography market. So how do I keep up with the trends and stay reinvent? I’m not in the fashion capital of the world by no means, so I do my research. I read fashion magazines like W and Vogue.  I pay attention to advertising that is targeted to my senior ...

7 Keys To Success In 2017
Friday, December 30, 2016
Color Harmony for Photography

As 2016 comes to an end, I wanted to share with you my 7 Keys To Success In 2017. Of course their are many things that make a successful business but I feel the seven things I have listed below can greatly improve your odds of success. If you aren't doing these seven things already, I hope you take the time to implement all seven in 2017. 1. Create an experience. If you aren’t creating an experience for your clients, you are missing a huge part of what separates the successful photographers from the ones just doing photography. In today’s market, I believe you must do more than just take pretty pictures; you must create a memorable experience that makes your ...

Know your business to grow your business
Thursday, December 15, 2016
Color Harmony for Photography

Know your business to grow your business Anyone can tell you what works for them, but you have to know you business inside and out if you really want to grow and understand your business. How well do you know your photography business? I mean really KNOW your business. It's easy to remember the big sales or get caught up in that one client who made a stink about your prices and make you rethink your entire pricing system. But do you have a system in place or better yet a software to actually track everything about your business?  Ask yourself these questions: Do you know how much your cost of goods are for each product?How much you make per hour?How much your ...

Snapchat adds custom URLs
Wednesday, June 08, 2016
Color Harmony for Photography

Snapchat just released a few new features. The custom URL feature is really cool. It allows you to easily share to increase your followers similar to other social media platforms. Before this feature it was harder for friends to find and add you or for you to easily add them. This new feature is huge for Photographers who are using Snapchat to market to High School Seniors like I do. Here's a simple infographic on how to get your custom URL: If you are interested in learning more about how I use Snapchat to market to High School Seniors check out my Model Rep Success Pak. I cover how to get set up with Snapchat as well as give you Social Media Templates, A Marketing ...

The Digital File Conundrum
Tuesday, March 22, 2016
Color Harmony for Photography

To sell Files or not to sell Files?I perosnally don't sell Digital Files from my Senior Sessions. Files can be purchased or earned only after I first sell products.Below are my thoughts on the subject. Some of it might be helpful, other points might sound harsh but my goal is to help educate. I hope you take my thoughts from a point of education and experience and not in a negative way.1. Don't Worry About The Person Down The Road Who Is Selling Digital FilesYou can only control what YOU are doing. If you feel you are losing clients to them it probably has nothing to do with them selling files. Take a look at your business and photography skills. Maybe there is room for improvement.Harsh ...