Blog

Seniors Unlocked Blog

Why You Should Narrow Your Focus In Photography
Monday, July 24, 2017
Why You Should Narrow Your Focus In Photography

Why You Should Narrow Your Focus In Photography If you're a photographer, then you know what focus in photography is all about. However, do you know what it means in relation to your business? As a photography business owner, you will find that you're forced to wear many hats. You are the photographer, client relations expert, marketer, designer, social media manager, bookkeeper, and whatever else you need to be to keep the business running.It's easy to get overwhelmed and lose sight of the primary goal of establishing your business. By learning how to focus all your resources on one task before moving to the next will help a great deal in getting everything done efficiently and ...

Outsourcing For A Better Business And A Better Life
Monday, May 08, 2017
Why You Should Narrow Your Focus In Photography

Outsourcing For A Better Business And A Better Life Running an ordinary business is not easy. Running a successful photography business is without a doubt even more challenging as it requires you to sacrifice not only capital resources but also your time, presence and energy. Whether you run a part-time or full-time photography business, the amount of effort required is bound to take a toll on you and those around you including family and friends. So how do you achieve and maintain business success without compromising on your other interests and priorities? The answer is simple; outsourcing.  Smart Outsourcing: Different sites and literature sources give different ...

Five Ways To Increase Bookings
Friday, March 24, 2017
Why You Should Narrow Your Focus In Photography

Making money as a photographer can be difficult, but it doesn't have to be. This is the part of the photography business that's more than just taking good photos.Maybe you have even tried lowering your prices for your services (which I don't recommend), but you're still not bringing in more business. Here are five easy ways to schedule more sessions. Check out these five easy ways to increase your bookings.1. Know yourselfWhat ways are you able to distinguish yourself from other photographers in your area? Once you have the answer to this, you'll be better prepared to work on the other suggestions. This also includes knowing your clientele. What is the target market that you're looking for? ...

Be The Red Apple
Tuesday, March 07, 2017
Why You Should Narrow Your Focus In Photography

I'm finally getting caught up from my speaking event at SYNC where I gave a keynote presentation on how to stand out and market to High School Seniors to over 500 eager to learn photographers. On my Birthday no less! It definitely was a thrilling event. In my presentation, one of the many things I spoke about was how to "Be the Red Apple." The Red Apple is my take on an excellent book, The Purple Cow by Seth Godin. The basic premise is to look around and do something different to stand out from the crowd to get noticed. While I was driving around the convention complex, I noticed the speed limit signs. Instead of 25, they were 23. This simple change in numbers made them stand ...

Trending With High School Seniors
Friday, February 03, 2017
Why You Should Narrow Your Focus In Photography

Let’s face it, High School Senior photography is trendy. Each year a new group of 17-year-old kids filters through my door to get photos done by me. Each year I get one year older, but my client is always the same age. Think about that for a second…. Trends are one of the hardest things to stay on top of, but it’s also the number one thing I love most about the High School Senior Photography market. So how do I keep up with the trends and stay reinvent? I’m not in the fashion capital of the world by no means, so I do my research. I read fashion magazines like W and Vogue.  I pay attention to advertising that is targeted to my senior ...